To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing.
For more information on concentration requirements and/or eligibility please contact: Professor Anirudh Dhebar by email at dhebar@babson.edu
Total Required Credits: 9
Students must complete 9-credits in course in addition to the core Marketing course (MKT7800). The 9 credits do not have to be completed in any particular order.
Total Credits: 9
Marketing Electives Grouped by Category/Tracks
To help guide students in choosing their electives, the Marketing division has provided course bundles in specific marketing areas. These courses have been grouped together in order to offer more in depth and knowledge in specific marketing functions-completing a particular track is not required to complete the Marketing Concentration-any 9 credits from the above list will meet the requirements.
Digital Marketing and Social Media Strategy
Pricing
Sales and Customer Acquisition
Brand/Retail Management
Business, Society and the Environment
Optional Consideration: Experiential Opportunity
MCFE that will count for the marketing concentration are approved in advance with the graduate office for experiential learning. Please refer to that office's list of approved offerings.