MKT6610: MKT FOR ENTREPRENEURS
1.5 Credits
This course teaches students how to reach, engage, and retain customers for a new venture — covering value proposition design, positioning, go-to-market strategy, pricing, and the economics of acquisition and retention alongside the digital tools that define how modern entrepreneurs execute: search, content, paid acquisition, lifecycle marketing, and analytics. Students build marketing knowledge through direct contact with the market, designing and running real experiments against their own venture each week, testing assumptions, and using what they learn to make sharper decisions. The course ends not with a marketing plan but with a tested growth practice built from actual customer evidence.