EPS7534 Franchising, Licensing & Distributorship Collaborative Business Models
3 Elective Credits
If you have taken and passed EPS7571, you cannot register for EPS7534, as these two courses are equivalent
This course focuses on the process, challenges and opportunities in franchising, which is a $2T part of the U.S. economy and a multi-trillion-dollar market worldwide. _Franchising_ is a very specific term referring to a business that licenses its brand, operating model and provides support to franchisees who pay a number of fees and then invest their own capital to build the corporate brand. The course is practical in approach and touches on a large number of issues in seven weeks. Previous exposure to franchising, M&A or small business is not assumed.
For more information: https://babson.webex.com/webappng/sites/babson/recording/ac84a20eebe8103abbfa005056812cb9/playback
Prerequisites: EPS7200 or EPS7800