MBC6601: Launch Plan Value Theory
3 Credits
This course focuses on helping students clarify and strengthen the new venture or growth opportunity they will advance through the Value Lab sequence. Students examine the desirability of their proposed product, service, or business concept through activities such as customer discovery, customer testing, prototyping, feedback collection, competitive analysis and market sizing. The course emphasizes identifying unmet needs, refining the value proposition, and testing key assumptions about the market and the proposed solution. Students will work with faculty, peers, and mentors to evaluate early evidence, sharpen the direction of their venture, and define the venture-appropriate final deliverable they will continue to build across the remaining Value Lab courses.