MBC6602: Launch Plan Go-to-Market
3 credits
This course focuses on refining a promising venture concept into a more feasible and viable business opportunity. Building on earlier customer and market learning, students examine the operational, functional, and early-stage financial elements required to strengthen their proposed venture or growth plan. The course emphasizes business model refinement, capability development, implementation planning, and the analysis of risks, assumptions, and resource requirements. Students will work to improve the fit between the opportunity and the venture’s operating and financial logic while continuing to develop the venture-appropriate final deliverable established in the Develop course. The goal is to help students move from a desirable idea to a more executable and sustainable venture proposal.